About us

Making meal planning less admin and more appetising!

We started Appetise to help us eat better, break out of a cooking rut, and explore and discover new recipes in a way that wouldn’t overwhelm us with admin. We love cooking, and we even enjoy the feeling of having our admin tasks sorted. But what we didn’t love was spending ages figuring out if we had the ingredients, the skills, or if it was the right season to cook recipes we found online.

We’d tried meal kits and found them quite handy, but didn’t like the inflexibility, the packaging or the value as much as we could.

So we built the best tool to help people eat locally, with variety, but with supermarket value and flexibility. We‘ve been joined by an incredible team and community around the business. Today we have tens of thousands of people eating our recipes, household brands working with us to offer you new tastes, and a community of people sharing recipes, inspiration and tips and tricks.

Join us to discover, explore and enjoy more with our meals.

Two signatures

Elise & Toby

Co-Founders

Thai Green Chicken Noodle soup in a bowlWomen and male in kitchen
Meal plan for free
People standing in a kitchen

Working with the best partners in food

We’re all about being open & honest, so we want to share how we provide you with our recipe discovery & smart shopping platform for free!

Food companies struggle to know what people love and want. We provide them with trends from our platform, helping them to improve the food world. To give you confidence, this is completely anonymous info, we will
never share any of your personal details.

Working with brand partners allows us to offer you free food samples, special offers and exciting new tastes. Plus your feedback helps shape the products hitting our shelves.

If you would like to know more, check out our Privacy Policy.
If you’re a food brand, check out our offering here.

A SNAPSHOT OF OUR FOOD PARTNERS

Making meals more sustainable, affordable and delicious

Shop to the seasons

With a focus on fresh, seasonal local produce, we can reduce the need for imported foods and our carbon footprint, support local businesses, and help us all live a little greener.

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No more little plastic packets!

No one wants a drawer cluttered with sachets or a bin overflowing with packaging. With Appetise, we’ve designed our meals and experience so you can choose multiple recipes over the weeks that use the condiments you already have or buy in sensible sizes. Save time, money and the waste!

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Get that grocery value

Appetise is up to 50% cheaper than common meal kits. What’s more - we allow you the flexibility to choose your own ingredients, shop the sales, and choose meals that fit into your budget.

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